Divisadero Capital

Investing in companies that digitalize the physical world

We acquire businesses that turn real-world operations into measurable, automated, data-driven systems. Our focus is on solutions that create visibility where none existed, replace manual processes with software-enabled execution, and generate recurring value through intelligence rather than labor. We look for mission-critical products that become embedded in customers’ workflows, with clear evidence of durability, pricing power, and long-term relevance.

About Divisadero

Divisadero Capital is an investment firm based in Madrid, Spain with a global reach and a focused mission: acquiring and building businesses that digitalize the physical world. We look for companies that transform real-world operations into software-enabled, data-driven, automated systems — the emerging infrastructure layer of the modern industrial economy.

We invest with concentration and conviction. Our approach is hands-on, operational, and long-term, partnering with founders and leadership teams to expand recurring revenue models, strengthen product defensibility, and scale internationally. We focus on mission-critical solutions that become embedded in customers’ workflows and deliver durable economic value.

Divisadero Capital is led by Fernando García-Germán Benavides, an experienced operator turned investor. Fernando’s professional trajectory has been focused on driving revenue growth and operational efficiency, successfully leading the implementation of optimization strategies and managing cross-functional teams in both technology and industrial companies. He also has extensive experience leading teams, defining growth strategies, and managing efficiency initiatives.

Investment Criteria

We focus on acquiring mission-critical businesses with strong fundamentals and clear long-term potential. Our investment lens is disciplined and simple, centered on the qualities that make a company durable, defensible, and capable of scaling globally.

1. Clear Mission-Critical Role
Products that solve essential operational problems, not optional ones.

2. Recurring or Highly Predictable Revenue
Subscription, long-term contracts, or stable repeat usage.

3. Durable Competitive Advantage
Technology, data, or positioning that is genuinely hard to replicate.

4. Strong Unit Economics
Healthy margins and a path to scalable, profitable growth.

5. International Reach or Expansion Potential
Local roots with global applicability.

We are interested in two main verticals:

Transport

Retail

Portfolio

Visual Counter

visualcounter.com

Visual Counter is a precision-analytics company that turns raw physical-world movement—every person entering, exiting, or flowing through a space—into real-time, actionable data that retailers and transport operators rely on to make mission-critical decisions.

Contact

info@divisadero.capital